Who is core?

Hi, my name is Henning von Vogelsang.

I help people, companies and brands understand how people use the Web, and guide them to create better experiences.

A former creative director in advertising, I made a successful career as communication expert and as a consultant for strategy, branding and user experience. Aside of research and publishing articles, I manage Web projects for clients. My main interest and experience is how the Web enables people to follow their interests.. I am a team leader and a conceptual developer, who creates and runs entertaining and informative presentations and workshops.

Clients appreciate my pragmatic approach, my ability to find clear and simple solutions, founded on a holistic view of communication business, extensive knowledge of current and former developments, as well as a deep understanding of brands and brand participants.

Since 2000 I have helped founding and realigning several companies and startups. Strong skills include creative development, conceptual thinking, systematic design and writing. As a creative director for JWT in Zurich I was a member of the management board until 2003.

2003 I founded Core, and from 2007 until December 2009 I worked for Namics in Zurich, Switzerland.

You can book me as a keynote speaker, project manager, strategist, concept lead or for workshops. Core topics include the social web, incorporating social media in your business, brand strategies, economy and business. Feel free to contact me anytime using the information on the right-hand side.

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