Hi, my name is Henning von VogelsangZ. I can help you with product developmentZ, user experience, strategyZ, brand and identity.
The Relevance of Digital
I am often referred to as a digital strategist. But I think separating digital from life is a big misconception. The reality looks differentZ: People use digital services naturally and integrate them in their lives. We use everything digital to interact with products, people and companies. We use tools to express ourselves and stay in touch. Digital has become a highly socially involving, connecting part of our lives.
This is the critical point
We need to understand why and how people utilizeZ digital things and integrate them in their lives. This will help us to make better products, with better designed features, which actually improve our lives and bring us closer together. Naturally, with the train of new technologies emerging and social networking platforms rising, it is not easy to keep an overview and make the relevant connections.
Imagination, vision and direction
I do a lot of research in this field, particularly in behavioral, intentional and motivational patterns of consumers interacting with products. But I am looking at these things from both sides, the consumer perspective and the corporate view. Recognizing the critical triggers and delimiters of people’s interaction patterns is a foundation for my consulting, to help my clients to develop and implement successful strategies.
From theory to practice
My experience covers 20 yearsZ of marketing, design, advertising, brand consulting, Web technologies, mobile apps, social platforms, startups and general product development, such as services or consumer goods. Ranging from research over analysis to strategy and tactical steps, the strategies and concepts I develop will bring out the core of your products or services and connect them with the people in your target groups.
I worked with clients to create highly interactive products, like a community website for nutrition and healthy living, or a mobile app in the medical field. I consulted companies and organizations in brand creation, name finding, brand development and helped them to discover, analyze and work with the Brand StreamZ of their products or brands.
Presentations and speaking engagements
I am known for intelligent, coherent and involving speeches and presentations. They are often described as engaging and thought provoking, providing fresh perspectivesZ for challenging questions. My ability to analyze topics, to extract important learnings and using them as inspiration for engaging ideas, has helped my clients to realize a number of successful products. You can hire me for keynote speeches, or simply to talk about what is happening right now, with people interacting digitally with your products, or in your markets.
Plug and play
You can also hire me for quick analysis and concept ideas, or to create a thorough research study, based user groups and data analysis. I am experienced in brand asset evaluation, behavior studies, brand positioning and finding a unique sales proposition.
Collaborating with identity designers, brand managers, naming specialists and market researchers, I create sustainable and highly effective brand concepts.
I can work seamlessly with your teams, adapting my work to an existing workflow, or I can lead a team of specialists, to come up with the results specific to the task. If you would like to talk about an upcoming project, or just to get feedback on an idea, I am looking forward to hear from youZ!