Product Development, Customer Experience, Strategy, Leadership and Vision.

Hi, my name is Henning von Vogelsang. I help people, companies and brand managers understand how people use the Web, and guide them to create better experiences. I am the founder of River, and I helped various startups along the way. My main interest and focus is on the question why people do what they do. I am interested in social effects, in anthropology, psychology, correlation, swarm behavior, emergence, collective intelligence, Web development and interaction.

My recent presentation about the interaction between consumers and brands, Brand Streams.

Objective

My work involves consulting and team leadership in product development and customer experience, development and planning of business- and market strategies, consulting clients in brand management and -strategy, creating and strengthening client relationships, improving sales, developing and implementing corporate brand vision and team leadership.

Recent Position: Digital Planning Director

At TBWA\ Switzerland AG (Zurich, 01/2010 – 08/2011), I was member of the management board and was leading a team of four employees. Daily jobs included overseeing project management, consulting of clients and internal education, creating concepts, as well as establishing and maintaining relations and contracts with various Web- and technology companies.

I expanded and restructured the team I inherited to four employees within the first three months. I implemented new work processes and created a new direction for Digital strategy, to drive acquisitions and improve sales.

I introduced industry-strength principles for Web productions, like user experience and information architecture, wireframes, improved CRM and project management tools. We reached efficiency within six months. The team Digital became a driving force for new business. Development and execution of Web concepts for Nivea, SBB, Mars (Pedigree, Actiflex, Kitekat, Whiskas, Balisto), McDonald’s, AVIA. Development of packages for Web business, among them Social Media guidance and support, Web Analytics with conversion goals. Introduction and implementation of corporate brand strategy for the Web and Social Media presence of TBWA\ Switzerland.

Previous Position: Consultant at Namics

At Namics (Zurich, 2007 – 2009), I was responsible for Web- and brand projects for Nestlé, Osec, Phonak (now Sonova), Sika, Coop, Credit Suisse, Rado, CSS Insurances, Swisscom, Swiss Re, Interhome, Various Studies, Symposium Speeches about topics like economy, society, brands, Web 2.0 und social media.

Prior Positions: General Manager, Consultant, Creative Director, Copy Writer, Art Director, Designer

In reversed chronological order: Work for JWT Switzerland as copy writer and creative director, co-founded Web company cel4, creative director at Crambambouli Interactive, copy writer at Jung v. Matt Hamburg, art director at Lintas, Wirz Advertising.

Read about my experience or download the Curriculum Vitae as PDF.