There is a better way.
River is my startup project. It is about applications that let people connect, collaborate, think, work and live in an easier, smoother, better way.
Experience is everything
People don’t regard themselves as consumers. People are humans, with human needs and behavior patterns. We experience products as an embedded part of our lives. The experience is most likely the most important factor for the success of any product or service. River is focussing on customer experience as a whole, for the entire product and service chain, not just in application design and interaction fields.
Everything River does is about experience. It is based on learnings from the market, from social studies, observations of user behavior. With this background we are creating great ideas. We understand a product not just as a thing, but as an experience field, how it is made, how it delivers, how it works, how it fulfills its purpose, but most importantly, how it is embedded in our life with other products and services, with family, friends, culture, politics, beliefs, self fulfillment and society.
Research, learnings and application development
River is basing its products on our lives, our behavior patterns, our social environment and needs. River is always looking for smart strategies to overcome the paradigm of the status quo. Our solutions are turned into frameworks. We build platforms and systems instead of singular island solutions.
At the moment, I am in the process of finding the right partners to get River started.
- Business Model
- Brand Idea
- Creative Direction