In 2009 I created a concept for the Swiss Re Centre For Global Dialogue, a foundation of the Swiss Re corporation in Zurich, Switzerland. Simply put, Swiss Re is an insurance company that insures insurance companies. The Centre is a communication hub for Swiss Re, it provides a platform for Swiss Re to engage and interact with clients and stakeholders on topics that influence the global risk landscape.

The concept involved the process of brand asset evaluation, brand positioning and creating a strategy to generate greater exposure for the Centre For Global Dialogue. The idea went far beyond a website: we suggested to open up events to a broader public by taking videos of discussion panels and speakers, and publish them on a TED like section on the site, along with options for comments, rating and sharing.

The Swiss Re Centre For Global Dialogue decided to choose a different partner to realize their website. While it was improved on the design- and information level, our suggested measures to improve the brand perception were not applied.